Instagram is an online mobile application that is necessary for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast become a well-accepted social media tool. Instagram was originally developed so that people could apply different filters to photographs that they taken on their mobile phones and would allow the actual easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram it can certainly be uploaded, but Instagram video footage are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There much more than 300 million buy instagram likes users all through.
Approximately 70 million photos are uploaded per weekend.
The account is 'free' to set up so lucrative low barriers to admission.
It is a medium enables for easy sharing of content 24x7.
What involving success have businesses achieved using Instagram?
Businesses such as Levis, L'oreal and any huge selection of others have been able to employ a the tool to:
To increase awareness of those products and services.
To increase brand buzz.
To showcase their community and pro bono try to inspire and attract customers to become liked by them their product, service or brand.
Run successful promotions, competitions and giveaways.
Small Business marketing success with Instagram
Instagram usually be particularly popular with product based businesses consequence of its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is mainly because the application allows for photos to be able to posted and shared folks either wearing or by using these products. For instance, a food manufacturer might post photos of somebody cooking with, sharing a meal, or entertaining friends using their food services. This success is not exclusive to big brands as little business businesses also been able to leverage the pressure of Instagram to engage their attendees. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 offer achieved this through utilize of attractive photographs on the food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and also other Instagram users would become in or search due to.
Bloggers, social media stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands consumers following their Instagram records. This 'influencer' group has changed the world there are a couple of eyeballs there ready discover your products and services. The audience has been built for you. The engagement has now been formed and experiencing this acquiring your product uploaded onto their Instagram feed or featured by blogger or popular Instagram account holder will aid you to increase audience quicker. Therefore taking time to identify key 'influencers' in your industry and how you can tap into this is very important.
Hashtags - What are they?
How can they be accustomed to increase business exposure?
I suggest that if you are interested in getting onto Instagram you take the time up-front doing your Hashtag research. Hashtags are tags a person can can incorporate a caption of a picture that you upload. Moves through a hashtag you really have to use the # symbol at the leading of the tag and afterwards add a keyword or several keywords without spaces after the hash symbol. For example, you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Will probably already be informed about hashtags mainly because are also popular on Twitter but if you aren't take a look online to see some associated with how that you use them. The reason of the hashtag is to tag your photo together with a subject or topic category that is 'searchable' or 'popular' on Instagram.